A Closer Look at My Career History.

Olympia Wellness.
Head of Brand.

Working across both business-to-consumer and business-to-business channels, my role at Olympia Wellness has been heavily focused on performance marketing, lead generation, and e-commerce optimisation. I manage the strategy and execution across Google Ads and Meta Ads, driving customer acquisition and improving digital conversion pathways.

Beyond paid media, I have taken a hands-on approach across the full marketing ecosystem, including product photography, creative direction, graphic design, 3D product modelling, video editing, and UGC content creation. As a fast-growing business, the role has required me to wear many hats and deliver across creative, strategic, and technical areas to support measurable growth.

Knotwood.
Global Marketing Manager.

As Global Marketing Manager at Knotwood, I have been responsible for building and leading a high-performing marketing function, growing a team of up to eight people across creative, digital, and marketing disciplines. I have led the development and execution of global marketing strategies while working closely with shareholders, leadership teams, and international offices.

My responsibilities span creative direction, brand development, website strategy, video production, PR, events, displays, and campaign execution across multiple markets, including Australia, the United Kingdom and the United States. I have also managed international team members and coordinated global initiatives.

Key projects include leading major sponsorship activations with organisations such as the Gold Coast Suns and Western Sydney Wanderers, overseeing large-scale brand campaigns, and delivering high-profile marketing assets including million-dollar billboard campaigns. The role has allowed me to combine strategic leadership with hands-on creative execution.

Matter Agency.
Lead Designer.

At Matter Agency, I worked across the complete creative and marketing lifecycle, from pitching concepts and developing strategies through to design, production, publishing, and campaign reporting. I managed multiple clients simultaneously, delivering creative solutions that aligned with their business objectives.

The role required a strong balance of creative thinking, project management, client communication, and commercial awareness. I worked across a variety of industries, developing campaigns and assets that supported brand growth and customer engagement.

E-commerce Businesses.
Jewellery.

I have owned and operated multiple e-commerce businesses, giving me direct experience in building brands, managing online stores, and driving revenue through digital channels. Running my own businesses provided valuable insight into performance marketing, customer acquisition, conversion optimisation, and the importance of strong creative assets.

I developed hands-on expertise across platforms including Google Ads and Meta Ads, while also building customer retention strategies through EDM automation, email marketing journeys, and digital optimisation. This entrepreneurial experience has significantly shaped my understanding of commercial marketing and growth.

Ivy Street Advertising.
Graphic/Motion Designer.

At Ivy Street Advertising, I helped establish and grow the agency’s video and animation offering, expanding its creative capabilities beyond traditional graphic design. I worked across multiple clients simultaneously, delivering a wide range of marketing assets from concept through to final production.

The majority of my work focused on property developments, providing exposure to large-scale campaigns and allowing me to develop a strong understanding of property marketing, branding, advertising, and design systems. The role involved creating everything from digital campaigns and animations to print collateral and sales materials.

What Images Can’t Capture.

Management

I have successfully built and led three high-performing marketing teams, developing structures, processes, and strategies that drive measurable business outcomes.

I have worked closely with shareholders, executives, and cross-functional departments to align marketing initiatives with broader commercial objectives.

Performance Marketing

I have managed digital advertising portfolios exceeding $60,000 per month across Meta and Google Ads, delivering significant improvements in efficiency and return on investment.

In highly competitive luxury and high-ticket markets, I have transformed lead acquisition costs from $150+ per lead down to as low as $18 while increasing campaign performance and scalability.

Websites

In 2022 alone, I designed and delivered over 20 websites, combining strategic user experience, conversion optimisation, branding, and technical execution to create high-performing digital platforms.

Budget Management

I have been entrusted with marketing budgets of up to $5 million AUD, managing investment decisions, performance outcomes, and strategic allocation to maximise business growth and return.

Industry Experience

I have worked across a diverse range of industries, including FMCG, education, government, fashion, health, property, retail, and more. This breadth of experience has allowed me to quickly understand different markets, audiences, and commercial challenges.

Process Optimisation

I specialise in building scalable marketing processes and identifying opportunities to remove barriers throughout the customer journey.

I create systems that improve efficiency, strengthen go-to-market strategies, and enable businesses to grow sustainably.

Award-Winning

I have contributed to and delivered award-winning branding projects, combining strategic thinking with creative execution to develop memorable and impactful brand experiences.

Collaborative Team Player

I thrive working alongside passionate creatives, strategists, and innovators who are driven to create exceptional work - whether that involves experiences, products, designs, campaigns, or ideas that challenge the status quo.

Explore My Portfolio

  • Independent projects delivering brand, campaigns, and creative solutions across industries.

  • leading marketing and creative initiatives from within a single organization, driving long-term brand growth.

  • Delivering strategic creative and marketing solutions across multiple clients and industries in a fast-paced environment.